Cathy Campbell approached Daytona State College in 2014 with a concept of a sun shade that would attach to any chair or lounger, allow the user to eliminate the markings left from sun shades, while still allowing you to tan. In August 2015 when the new semester started, a team was formed and the students consisting of Matthew Morris, Caelan Hickman, and Matthew Cresenzi, chose the concept as their senior project to develop. Cathy Campbell joined as an adviser to keep the group connected with the potential market and to maintain focus. With the new team working together, decided to develop a larger, full body size umbrella that would cover head to toe. After winning the Cairns Innovation Award in April 2016, it was soon apparent that the group would need to follow through with the project until fruition. Mr. Morris took the reins in developing the product, Mr. Cresenzi took lead with maintaining financial records, and Ms. Campbell started developing a following for the company with social media, twitter, and a company website. Caelan Hickman took the head of the company to keep everyone on a schedule. Sea & Sol Shades, LLC has developed and refined the Soloshade repeatedly and began developing contacts with manufacturing and retail companies in preparation for it's entrance into the market.