Cathy Campbell approached
Daytona State College in 2014 with a concept of a
sun shade that would attach to any chair
or lounger, allow the user to eliminate the markings
left from sun shades, while still allowing you to
tan. In August 2015 when the new semester started, a
team was formed and the students consisting of
Matthew Morris, Caelan Hickman, and Matthew Cresenzi,
chose the concept as their senior project to
develop. Cathy Campbell joined as an adviser to keep
the group connected with the potential market and to
maintain focus. With the new team working together,
decided to develop a larger, full body size umbrella
that would cover head to toe. After winning the
Cairns Innovation Award in April 2016, it was soon
apparent that the group would need to follow through
with the project until fruition. Mr. Morris took the
reins in developing the product, Mr. Cresenzi took
lead with maintaining financial records, and Ms.
Campbell started developing a following for the
company with social media, twitter, and a company
website. Caelan Hickman took the head of the company
to keep everyone on a schedule. Sea & Sol Shades,
LLC has developed and refined the Soloshade
repeatedly and began developing contacts with
manufacturing and retail companies in preparation
for it's entrance into the market.